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Part 2 of 2
- Don’t consider outsourcing
just because your competitors are stealing a march
to India. Outsourcing should be one of several
options reviewed and assessed for short and long
term cost reduction benefit. Verify its worth to
you and then your customers, ensuring minimal disturbance
to all concerned.
- Do allocate time to extra due-diligence
to confirm the business drivers behind the strategy
to outsource. Will the business be 100% ready and
prepared for predicted market conditions, impact
upon financials and stock values? Gauge shareholder
perception and opinion, particular emphasis needs
to be placed on maintaining skill sets & impacting
employee motivation.
- Plan the strategy and ensure
you capture every detail: a. Program research
activities
b. The implementation
c. Customer migration impact
d. Infrastructure changes
e. Human capital requirements (pre and post
outsource)
f. Timings and seasonal adjustments
g. The back out plan.
Then and only then can you build a true budget;
you cannot realise the true costs until
you have fully mapped these details and its
impact
to
operational costs and P&L.
-
Do engage in extensive partner
research. Select your outsourcing partner in the
same way you would choose a house; spend time reviewing
the operation, location time zones, importantly
the management, as you will be trusting then with
your customers and they don’t live your business
or its core value – how are you going to
ensure this lives on? Review their board of directors,
business plans, contingency and exit strategies.
Who else do they work with and who are they planning
to work with.
- Only outsource what you need
to, don’t let the financials or the partner
capability be the driver. If it’s back office
operations only, then stick to the plan and keep
the processes as simple as possible minimising
points of failure.
- Understand the impact this
will have on your brand globally… you wouldn’t
take a Rolls Royce to a Mini dealership for a service
just because it’s cheaper! Customers will
notice the change. You have to get the processes
right first time with little margin for error.
Failure equals lost customers and revenue and this
in turn can lead to a broken business.
- Before you commit to your selected
partner, re-review the strategy and planned goals,
ensuring the plan is still valid and its tenure
is viable. Does the partner fit with where you
need to be in the next 3,5,10 years? Don’t
be afraid to press the ‘STOP’ button
if it doesn’t feel right and allow time here
to rework if necessary.
- Test, Test, and re-Test all
processes and procedures thoroughly before moving
them into a ‘trial’ or ‘live’ state.
Model every eventuality that might impact operations,
services and ultimately the customer. When you’re
happy migrate sample services and test groups of
customers in phases until the outsource provider
has passed your benchmarks to accept the full ‘workload’ or
customer base in its entirety.
- Imbed a mix of ‘trusted’ experienced
staff who intimately understand the processes,
policies, operational procedures, culture and customers
within the outsource provider for a period of no
less than 3-6 months. This ensures continuity of
handover and a quick response or post-mortem to
any escalations as they arise. Carry out ongoing
reviews against strategy and customer feedback.
- Don’t execute any downsizing activities
at home until you have complete confidence to release
key staff and skills no matter how the numbers
stack up. They are your insurance policy and back
out plan if something was to go wrong. Remember
they collectively hold years of business and customer
knowledge that you have paid for, never let it
walk out the door without complete confidence of
your strategy. If you do this right, you can retain
key staff, skills, knowledge and effectively outsource
whilst getting the financials right.
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